What’s next for Cash on Delivery in India?

This is a very interesting perspective. There are some fascinating forks to this idea. The simplest one is of course the ability to pay back in installments. However, the core here is more about short term lending. This also reduces the friction to purchase in India. If you take some of the facets of Indian transactions as a constraint – UPI PIN for transactions, credit card SMS OTP requirements etc, the friction increases in synchronous purchase experiences.

The goal would be to get the user to purchase asap. As a result, even something as simple as get the stuff and then pay post receipt potentially moves the needle significantly when it comes to run rates and growth.