[Picture credit: http://www.roirevolution.com/blog/new_and_improved.jpg ]
One of the take home lessons from marketing class the last week was that brand name and image is something that needs what I call “trickle-charging”. You need to constantly manage it and be on the proactive side of ensuring that the image continues to maintain its targeting, positioning and segmentation – the holy grail of marketing.
I believe it certainly exists to personal branding as well. Consequently, Ramblings of an Eccentric Soul… blog is on its way to revived. However, unlike the title, it is definitely going to rebranded.
The repositioning of Ramblings of an Eccentric Soul… is a two-month process for me. I will try and write about my thoughts and actions and the reasonings behind them before I relaunch in 60 days time.
More updates as things progress.